Well, not just Betfury, all the casinos make that kind of offer to customers, what happens is that Betfury is another casino option, I don't know about you, but at freebitco.in they have an open faucet, and they have never limited their faucet so that people want to be able to set a decent amount to play and withdraw, so when compared to other casinos, other casinos tend to look a bit dramatic with the faucets, the abuse and all that stuff, on the other hand Bonuses are double-edged swords for me, personally I prefer to make my deposit without taking bonuses and if I win, I withdraw, if I lose I just assume my loss and it seems much better to me.
I think faucet part is still not that common, sure freebitco.in does that but how many other websites does it? And that one is a 10 year old big casino that had faucet from the very start, hell it was a faucet website at the start as an idea. So all in all I would say that betfury giving something away is definitely a big deal and I support it.
However, I agree that when you look at marketing of other places, the signature campaigns, the bonuses, the promotions, basically everything, then we are talking about betfury needing a bit bigger budget to race with them, otherwise they are not going to get the same attention as the other websites do.