They've got the marketing team who are taking care of every advertisement that they feel that bringing them the traffics, I agree that they are not just spending money for nothing but they are also expecting a good return that will favor the business, whatever the plan we will keep hearing updates here in case that they will re-open the signature campaign.
If I'm not mistaken, Betfury used utm tags in the links of the last signature campaign. So its marketing team could easily evaluate the results of the signature campaign and make appropriate conclusions about it.
This might be true, but one thing I know is that signature ad campaign is long term kind of marketing, I think I said this in my earlier comment here, most companies tend to judge the effectiveness of signature Ad campaign by its short term result, this is a mistake, signature Ad campaign might always don't seen effective in the short term, but in the long term, it's always worth it.
Honestly, lately, I've been more concerned about Betfury's roadmap rather than its marketing team's strategy. The problem is that Betfury stopped updating the roadmap more than six months ago, and now it's the middle of January, but there's still no new roadmap for this year. So we can only guess whether Betfury will somehow develop its platform by adding new features and events or not.
Probably they've stopped building, their casino runs fine from my experience with their site, all they need is to maintain it, so it can be probably understandable if this is the reason they no longer have a road map, not every thing a company does is always included in their roadmap, and some companies don't even make their roadmap public.