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The Betfury reps already explain here the reason why they can't list on Binance right now. Binance listing fee is very expensive while they can use the amount for marketing and partnership that will give Betfury casino an exposure rather than list on Binance that will cause only a temporary hype.
The two options are important in either way, listing on Binance could be of more advantage than if not but I don't see any negative impact on the hype it may encounter on Binance, this are opportunities that places them on a good edge, believe me so many people accept and go with Binance listings than the ones not, marketing is important on it own but i think this can be achieved as well on Binance, if they need more result then they should put in more resource to fasten it.
In 2018 - 2020 (the last cryptocurrency bear market), Binance was the recognized leader among cryptocurrency exchanges.
However, since then the situation has changed. Binance has taken a step towards stricter regulation (by forcing its users to go through the KYC process). Binance also began to actively cooperate with the tax authorities of different countries. As a result, many Binance fans have become disillusioned with this exchange. She didn't live up to their expectations.
At the same time, in addition to the Binance exchange, there are now many reliable centralized and regulated exchanges (for example, Coinbase).
Therefore, the cooperation between Betfury and Binance is no longer as relevant as it used to be.
At the same time, if Binance starts having problems, then this will negatively affect Betfury (IMHO).