I feel like there is a dilemma there that needs to be solved. I have seen places that promoted t he dividend thingy a lot and people were caring about that a lot but not care about the casino part too much, which in return meant that people were trying to gamble for the dividends (in this case token) and that meant that as soon as it was available on the exchanges people started to buy and stopped gambling and that ruined the dividends, people need to gamble in order to have a good dividend and yes people do gamble now but is it because they want the token or is it because they want to gamble here?
If people gamble only because they want the token that means the doom for this place as well, if people gamble because they like to gamble then its fine. This is why there is a good chance that we do not end up with the same here, because people like to gamble here, but it is a risk.
That is a big problem but also betfury was known as a casino way before people realized the awesomeness of getting profit from investing.
I am not sure if it would matter that much here, those places you talk about start the marketing with the dividend part and that is why they are so much known that way, whereas betfury started marketing with the casino part and that is seriously a great thing and I do want to also point out that the gambling amount didn't dropped even on bad days, they are doing fine.
Obviously none of us could ever know what is going to happen with it in the end, maybe it will be destroyed if casino part doesn't get enough attention in the end, but that seems like an unlikely situation for here, the games are cool, the house edge is low, and people like to belong here as part of the community and that is the most important part.