Whatever cards they have up their sleeves, the point is not to make speculative statements publicly like what they did. It creates hype and could pump the token prematurely. You know what happens next. They can talk about token burns and future listings but not about price related topics.
I am not sure who told you this, but real reason that teams shouldn't do speculative statements or talk about the price at all is because their tokens can be considered to be unregistered securities by officials like SEC if they do that.
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But imho BFG itself wouldn't fall under securities even if it pays dividends, because it isn't sold, it's mined,
Don't they have premined tokens? 51% of the total supply is for mining but the rest were already set aside for team, marketing, and other purposes. I read that they've burned a lot of team tokens but if they unload the remaining on exchanges then it's as good as sold.Quote
and it's not like you get dividends to your pseudonymous wallet, you get them only if you stake them inside the site. And naturally Betfury can freeze any account if officials see suspicious activity on their blockchain analysis.
How does this argument differentiate a utility from security token? 
