I agree that to do that with BiblePay, we need to find a (different) and very solid use case and create a boilerplate message, be known for that use case, and launch that particular brand. The problem with us right now is we cant really call ourselves 'the go-to wallet for Christians' because a Dash clone does not really offer anyone an alternative to Dash, or to bitcoin.
Let's forget use-case for a minute and just talk missional values. What purpose do you want this coin to have? When you're on your deathbed, thinking back what do you want to say BiblePay did for people around the world?
First thing that comes to mind is helping the children. We were off to a great start with the charity aspect, but over time it is slowly fading away, probably because of the price? For the deathbed reasoning, I think it's more important to focus on thinking how to improve the charity aspect of the system and how to help them even more, especially using BBP coins directly, rather than to focus on technicalities regarding mining and such.
And I am *for* rebranding to a more charity oriented name, especially losing the "Pay" part in the name, because it looks like some sort of a commercial for-profit payment service because of that, like PayPal. Also it doesn't go very well with "Bible", as we've seen many times by the reactions of people who stumble upon it.
I agree that rebranding might help in the future and we can discuss catchy things later, but I want to be very careful about rebranding as a "charity" coin. Although we help in charity, and only give 10%, I dont think we should be classified as "this" one thing. Primarily because heres what I think of when I think of a charity coin: A coin that is going no-where, who spends all their profit on a non-recoverable expense, who has this altrusitic side, and lacks in development and is probably a clone of a very basic coin.
Another words I want to be known as a cutting edge DAC or DAO, that is so technically advanced that we pioneered something, and our charity side is just a small expense that we easily overcome but our growth is phenomenal.
So, take two examples:
A) "Compassion-coin": We give 10% to charity; we are cloned from litecoin; we follow litecoins code base. We are Christian.
B) "Cell" or Diamond-in-the-rough: We have this killer use case, the use for each token makes us rarer and rarer as we age, the use case is phenomenal and a real breakthrough, we have a first class IT dept with the best devs, we are ahead of the curve, and - we also give 10% to Charity and have Christian values.
Im leaning solidly toward B. But note that Im never going to forget our roots, and demand that we find a way to convey the gospel across to the user, or making tokens that can reward one on one preaching activity or Christian help, etc. But what Im getting at is something neutral like "Cell/DNA/Gem/Diamond-in-the-rough" (this is an example not a proposed name) appeals to everyone on the planet. Something that invites everyone, and that has a 'token-use-case' that all can use, and is actually a valuable service etc.
A good real-life example of this is "Sid Roth: Its supernatural." Sid is very much Christian and its certainly a fully inspired gospel content show, but notice the name appeals to everyone. Almost anyone will watch that show and get lured in - and its intrinsically good, but throughout Sid always adds punches for Jesus.
But again I don't think its time to talk about "what would we rename the coin to" just yet: I feel we need the "phenomenal use case" first. Id like to entertain ideas in a spreadsheet, that utilize the BBP token, for our amazing use case. Once we have that, lets roll it out and test it in testnet. Then after we feel secure lets talk about rebranding and unleashing.