Seems that big banks want in on the idea of the Blockchain, but are opting against Bitcoin.
This is just going to be another altcoin that fails miserably. For one of these other coins to do well, it needs to offer more than what bitcoin can offer. Bitcoin has covered pretty much everything, so these coins have like no chance.
your definition of altcoins is limited to the view of open source 'shitcoins' that people make as pump and dumps, without any infrastructure or purpose..
but if you use the term 'alternate blockchain with a unit of measure'..(which is technically an altcoin, but not refering to the shitcoins) you will start to see outside the box of all them shitcoin pump and dumps.
and you will start to see that another blockchain used correctly with its own infrustructure that solves an actual purpose, is useful for that purpose. bitcoin solves one purpose. but it doesnt solve everything..
imagine a land registry chain. where the purpose is not speculative value, is not to buy products. but were each microunit of measure is registered as an acre of land. where the address owner holds all his acres under his address and anyone can see who owns what acre of land.
selling land can be as easy as a transaction.