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Topic: Binance invests $200 million to buy stake in Forbes - page 2. (Read 288 times)

mk4
legendary
Activity: 2870
Merit: 3873
Paldo.io 🤖
Probably an unpopular opinion but I'm fine with this. So much hateful opposition propaganda against Bitcoin/crypto on typical "news" sites that at the very least this should bring a little bit of balance. Fighting fire with fire.
legendary
Activity: 1372
Merit: 2017
Interesting. Although this may attract attention I bet that in a few years it will be quite normal for crypto companies to have investments in other traditional companies that do not come from the crypto world. Another form of investment that I believe will become more widespread in the coming years is investment in advertising. If, say, Coinbase starts investing a considerable amount in advertising in the FT every year, the likelihood of an editorial line advocating that cryptocurrencies are a fraud and have no future is greatly reduced.

Another way they can influence these forms of investment positively is to give more coverage to crypto news.

In any case it looks like good news for us.
hero member
Activity: 2800
Merit: 595
https://www.betcoin.ag

No doubt Chinese are already ahead of owning several US companies. Binance can change the view of what people think about crypto. Clear the reputation of Binance that is being killed in the country and perhaps influence officials for legislation of some new laws about crypto regulations. I think it's going to move forward from this day on. And I think they have planned this too while the economy in the country is also crashing.
member
Activity: 1218
Merit: 49
Binance #Smart World Global Token


Of course, Binance CEO Changpeng Zhao has a clear-cut vision of where he is taking its main business as crypto exchange to the general population and having a media-focused outfit can be helping. And maybe he also has in mind on how to make Forbes more profitable and compete in the shrinking legacy media market. This is an interesting thing to watch on how things will be developing on this regard but am more trusting on the genius side of CZ to make things better and lucrative as he is building his own empire.
legendary
Activity: 3542
Merit: 1352
Cashback 15%
They're just buying a piece of their enemy's company to make an influence in some decision-making. That $200 million is certainly worth it if the goal is to mask negative press, or to make Binance look good in the eyes of common people and lots of investors. They can even up the number if Forbes prove to be beneficial to what they want to achieve, that's for sure.
legendary
Activity: 2828
Merit: 1497
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Binance suing Forbes for defamation is news to me. But wouldn't be too surprised since they run press on cryptocurrencies and usually when they have stories of cyber crime involving it since it typically gets more clicks for them.
But now with a very prominent exchange owning some shares in their company, they can write whatever press they want just as long it shows them in the best side possible.
They will be running an advertisement during the big game this weekend.
So wanting to see how well that will be received by the US audience.
jr. member
Activity: 86
Merit: 1
Why fight them when you can just buy them instead?  Grin
That has been big business' motto for a long time now, Binance is learning fast.
Joking aside though, that is, indeed, a pretty significant investment.
newbie
Activity: 10
Merit: 3
I've spotted this while reading tech news. Binance invests $200 million to buy a share of Forbes.

https://nypost.com/2022/02/10/forbes-gets-200m-investment-from-crypto-exchange-binance/

Binance sued Forbes in 2020 for defamation but dropped the case, now they've invested making a deal. It's business but it's the size of the deal that's striking. Binance will be able to correct misinformation about crypto and Forbes get a cash injection that helps them merge with Magnum Opus Acquisition a SPAC in a controversial deal.

Last month it's listed Binance CEO Changpeng Zhao's worth at $96 billion. That's how far the world's changed in 5 years since Binance started business. Apart from Binance using financial clout to buy a share of a financial institute in Forbes so they can control some of the media narratives about crypto, what's in it for Binance? It's understandable Forbes grabbing the $200 million because they want to plan ahead for their business but I'm trying to understand what Binance and Changpeng Zhao want here with the deal.

The press article reads Binance is currently banned by regulator in the UK and it's being investigated for criminal activity by the US Justice Department and IRS so it's not going to be welcomed news by all businesses and investors.

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