Over the course of the agreement, Binance and Cristiano Ronaldo will create a series of NFT collections for sale exclusively on the Binance NFT platform. The first NFT collection will be released later this year and feature designs created in collaboration with Ronaldo.
The Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT at www.binance.com/en/nft/home.
Source: https://www.binance.com/en/support/announcement/c91e9b1c1492456f9909e16f2ff3427e
https://twitter.com/binance/status/1539969367726620674
Probably Binance will make profits but the people who are going to buy it probably regret it in the next few months or even sooner. So just don't go with the hype its always a trap.