Because maybe the actual website itself did not post the announcement and maybe because not everyone visits this forum or even realises that most bitcoin services have an official thread here? As you yourself acknowledge. In all fairness I happen to know very few people apparently into bitcoin who have an account here, let alone use it actively.
Even the campaign thread hasn't been updated (still says cfnp), nor the ann thread, with a fee people also facing support issues. Hopefully they make it clear and just take down the website cause after 5 years, of course people are still going to assume it's operational without notifications on site.