I agree... I think if these priced these at $100, they would probably have enough pre-orders to order a second $60K reel of asics. You would get people sending them as winter holiday presents and what not.
Unfortunately, Chips alone are 1/2 that pricing.
I don't think you would have to go to $100. My suggestion would to work with a break-even after 3-4 months. Like 120,000,000 difficulty at ship time would put around $150-185. Something like that. You can definitely charge more per Gh/s than the other BitFury products. But having to wait 3-4 months is an eternity in the mining world right now and everyone knows that date can move.
You would definitely sell some to the newcomers in November but experienced people have had enough of pre-orders unless it's a relatively safe bet they will get their money back in 6 months. Right now you at over a year break-even in my estimation. For what it's worth.
Keep in mind that when we build these things, they have essentially the same number of "doodads" (i think is the correct technical term) as the larger boards. Micro controller, power distribution, transformers, capacitors, etc, most of which can handle many more chips than what we have on board already. I would expect that the H-Board cost is nearly identical to our cost (Specially since their chips are dirt cheap for these boards, less than 1$ each is my guess.). Even if we were to build H-Board equivalent ourselves, you're still looking at 320$ cost in chips alone for a product that is being sold at 550$. There's no way we can compete, so we didn't even try.
A reasonably priced LittleFury may not be tenable. And I'm not saying competitive. Just reasonable from the standpoint of newbie willing to pay for one for the experience.
Agreed on the H-board. BitFury would have been crazy to create their own competitors by selling chips cheaply.
But perhaps with some sort of assurance they may be willing to cut the chip price to you for a product like this that they don't want to build anyway. Selling 40,000 more chips than expected because of a popular product that gets their name out there more might be attractive. Even if it is at half the profit of the other chip sales. It's not like it's more overhead for them to order more chips. And in 6 months they will be outdated.
I may be all wet, but perhaps there is still an opportunity here if you can get your costs down.