The club is doing several interesting things that involves bitcoin, both for fans and its players. For example, you can buy tickets and merchandise at their fan store with BTC. Fans get cashback in BTC. Botev has partnered with BTCPayServer to make all that possible. Also, players receive bonuses and can request a part of their salary in bitcoin. I am surprised that more clubs haven't done the same.
There are a lot of clubs that somehow got into crypto waters, but only through tokenization, which they obviously think can bring them profit. As in all other aspects of life, Bitcoin has a very negative connotation for many, because they only listen to official channels, and what people in power say is still the most important for the majority.
It's fascinating to see the Ultras of the club writing such a message on a tifo: "If you understand Bitcoin, you buy it." This shows that even the fans of this club fully support Bitcoin and are actively promoting it. Beside that, I have noticed that this club is rolling many events for fans and those who purchase their merchandise. Giving back rewards to fans is a great initiative that not only supports the football team but also helps promote Bitcoin, building trust among other people and football fans.
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They couldn't have sent a better message - because someone can say that it's bad if you don't invest in BTC, but I say that it's even worse if you invested in something you don't understand. For most, investing in BTC is just an attempt to make a short-term profit, but then they panic and sell as soon as their investment loses 5% in value.
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To be fair, PAO is a clear favorite here but anything can happen in two games. Either way, even if they get kicked out of EL they won't be kicked out of Europe alltogether and will continue in Conference League meaning more games to spread the word.
Honestly, I don't follow club football that much, so I don't know what the chances of these clubs are - but from some past times, the Greek football league always seemed to me to be of better quality than the Bulgarian one. However, times are changing and everyone knows how to play football today - so I hope that we will see two good matches and that the guys who promote BTC will win in the end.
Have a good time in Athens and at the match