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Topic: Bitcoin Commercial (Read 4161 times)

legendary
Activity: 1918
Merit: 1570
Bitcoin: An Idea Worth Spending
July 16, 2011, 12:22:37 AM
#55

Bitcoin: Decentralized. Deflationary. Secure... and practically free.

no.  consider the educational level of the average viewer.

too many syllables.  complicated concepts.

wordz are hard...

Correct!

A SLOGAN SHOULD:                SOURCE: http://www.adslogans.co.uk/ans/index.html

 1.   Be memorable
 2.   Recall the brand name
 3.   Include a key benefit
 4.   Differentiate the brand
 5.   Impart positive feelings for the brand
 6.   Reflect the brand's personality
 7.   Be strategic
 8.   Be campaignable
 9.   Be competitive
10.   Be original
11.   Be simple
12.   Be neat
13.   Be believable
14.   Help in ordering the brand

A SLOGAN SHOULD NOT:
      
15.   Be in current use by others
16.   Be bland, generic or hackneyed
17.   Prompt a sarcastic or negative response
18.   Be pretentious
19.   Be negative
20.   Be corporate waffle
21.   Make you say "So what?" or "Ho-hum"
22.   Make you say "Oh yeah??"
23.   Be meaningless
24.   Be complicated or clumsy

AND FINALLY...

25.   You should like it

Therefore,    Bitcoin: Loaded for Bear Beer        is probably not a good candidate.
member
Activity: 84
Merit: 10
Side-stepping the matrix | Bit by bit
July 15, 2011, 01:31:31 PM
#54
College students:http://www.youtube.com/watch?v=1uSM_FBMAas

I think I will stick with the silent ones for these "with the current feel" I will continue making these type and also other ones maybe longer. All of my current ones are 24 seconds long.

I think stick to the silent ones for now too.

However, the student one doesn't have a sound sound effect like the others. It might not seem much, but that one sound actually goes a long way to drawing people into the ad. I spent time wondering if my speakers were working, what happened to the sound, played it back again a couple of times to check if there was sound... and only then remembered to actually read the ad on the fifth or so attempt.

You don't want too much sound but, with only words and no images, you need a little something to distract people from the fact that they're having to read. lol

Also, not sure comparing bitcoin to credit is a wise move. Apart from the transaction fees, it's a bit like comparing apples to... beef jerky. People will not be getting bitcoin for the same reason they get credit (i.e. to buy shit the wouldn't otherwise be able to afford), and if they don't already know about bitcoin, they might think it's a just another cool way to get into debt (or get "cedit") but with less crippling interest which it isn't - as it's more like cash than debt.
I didn't put sound in that one  Undecided

Trust me, just the one sound, like you have in the others, will make a huge difference.

Thing is... what sound?

A school bell is more high school than college. Maybe a voice saying "I got in!" or "I passed!" or something... But it definitely needs a sound to both keep it consistent with the other ads and to get the audience to focus their attention.
sr. member
Activity: 280
Merit: 250
July 15, 2011, 12:13:09 PM
#53
College students:http://www.youtube.com/watch?v=1uSM_FBMAas

I think I will stick with the silent ones for these "with the current feel" I will continue making these type and also other ones maybe longer. All of my current ones are 24 seconds long.

I think stick to the silent ones for now too.

However, the student one doesn't have a sound sound effect like the others. It might not seem much, but that one sound actually goes a long way to drawing people into the ad. I spent time wondering if my speakers were working, what happened to the sound, played it back again a couple of times to check if there was sound... and only then remembered to actually read the ad on the fifth or so attempt.

You don't want too much sound but, with only words and no images, you need a little something to distract people from the fact that they're having to read. lol

Also, not sure comparing bitcoin to credit is a wise move. Apart from the transaction fees, it's a bit like comparing apples to... beef jerky. People will not be getting bitcoin for the same reason they get credit (i.e. to buy shit the wouldn't otherwise be able to afford), and if they don't already know about bitcoin, they might think it's a just another cool way to get into debt (or get "cedit") but with less crippling interest which it isn't - as it's more like cash than debt.
I didn't put sound in that one  Undecided
full member
Activity: 126
Merit: 100
July 15, 2011, 12:05:38 PM
#52

Bitcoin: Decentralized. Deflationary. Secure... and practically free.

no.  consider the educational level of the average viewer.

too many syllables.  complicated concepts.

wordz are hard...
member
Activity: 84
Merit: 10
Side-stepping the matrix | Bit by bit
July 15, 2011, 11:40:12 AM
#51
College students:http://www.youtube.com/watch?v=1uSM_FBMAas

I think I will stick with the silent ones for these "with the current feel" I will continue making these type and also other ones maybe longer. All of my current ones are 24 seconds long.

I think stick to the silent ones for now too.

However, the student one doesn't have a sound sound effect like the others. It might not seem much, but that one sound actually goes a long way to drawing people into the ad. I spent time wondering if my speakers were working, what happened to the sound, played it back again a couple of times to check if there was sound... and only then remembered to actually read the ad on the fifth or so attempt.

You don't want too much sound but, with only words and no images, you need a little something to distract people from the fact that they're having to read. lol

Also, not sure comparing bitcoin to credit is a wise move. Apart from the transaction fees, it's a bit like comparing apples to... beef jerky. People will not be getting bitcoin for the same reason they get credit (i.e. to buy shit the wouldn't otherwise be able to afford), and if they don't already know about bitcoin, they might think it's a just another cool way to get into debt (or get "cedit") but with less crippling interest which it isn't - as it's more like cash than debt.
member
Activity: 84
Merit: 10
I yam what I yam. - Popeye
July 15, 2011, 11:24:22 AM
#50
Can we say it's free to use when they charge that .00005 fee?

I still don't quite have a handle of when the fee goes away.

Maybe "it makes sense, fees are less than a cent"


sr. member
Activity: 280
Merit: 250
July 15, 2011, 10:37:13 AM
#49
College students:http://www.youtube.com/watch?v=1uSM_FBMAas

I think I will stick with the silent ones for these "with the current feel" I will continue making these type and also other ones maybe longer. All of my current ones are 24 seconds long.
legendary
Activity: 1106
Merit: 1001
July 15, 2011, 10:25:09 AM
#48
How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.

Allow me to take a stab at this idea:

Visa (show logo & typical fee(s) associated when using this service)
MasterCard (ditto)
PayPal (ditto)
Western Union (ditto)

Bitcoin: For The Why You Buy (show logo, then slogan)  (feel free to tighten up the slogan)

Bitcoin: Decentralized. Deflationary. Secure... and practically free.
sr. member
Activity: 280
Merit: 250
July 15, 2011, 10:24:21 AM
#47
Can we say it's free to use when they charge that .00005 fee?
legendary
Activity: 1918
Merit: 1570
Bitcoin: An Idea Worth Spending
July 15, 2011, 10:23:05 AM
#46
How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.

Allow me to take a stab at this idea:

Visa (show logo & typical fee(s) associated when using this service)
MasterCard (ditto)
PayPal (ditto)
Western Union (ditto)

Bitcoin: For The Why You Buy (show logo, then slogan)  (feel free to tighten up the slogan)
legendary
Activity: 1106
Merit: 1001
July 15, 2011, 10:21:31 AM
#45
How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.
I think if we said they are "afraid of it" no one wants to see trusted company's hate something but if they FEAR it that would be good.

Quite right.

Visa fears it...
Mastercard fears it...

etc.
sr. member
Activity: 280
Merit: 250
July 15, 2011, 10:19:57 AM
#44
How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.
I think if we said they are "afraid of it" no one wants to see trusted company's hate something but if they FEAR it that would be good.
legendary
Activity: 1106
Merit: 1001
July 15, 2011, 09:56:55 AM
#43
How about a commercial along the lines of:

Visa hates it...
Mastercard hates it...
PayPal hates it...
Western Union hates it...

YOU will love it...

Bitcoin, an easier way to transfer funds, and much, much more.
hero member
Activity: 630
Merit: 500
Posts: 69
July 14, 2011, 11:02:14 PM
#42
Ah, a decent idea, a jingle or chime or just a little pleasant sound effect at the end of each one that goes along with or follows the tag line / links / whatever.   That way each commercial can have a little bit of uniformity at the end on top of the font/style/etc.       I am personally still a fan of the silence but I can see a jingle or a chime not being a shitty thing.
sr. member
Activity: 280
Merit: 250
July 14, 2011, 10:53:12 PM
#41
Nice work. No bells or whistles. Simple and to the point. A series of about seven or so would make a nice little campaign.

For the buyer/consumer ad, not sure that unwrapping a gift is ideal (rustling paper on its own could mean anything). How about a simple "I'll take it!" No need for more than just one voice (sticking with the simplicity of the others), and one that's decisive rather than too giggly or excited.

I like the restraint in the use of audio, though it might be nice if they could each be bookended with another sound effect e.g., again for buyers, "I'll take it!" and then at the end, as somone already suggested, a doorbell, then, "package for Mr Nakamoto (or Smith or Jones...)" and then they might not seem to end so abruptly (although, personally, I don't have a problem with how they end).

Are you planning on editing further the two up on youtube (Travelers and Merchants) or are they the definitive ones so far? It would be nice to share them, but only if they're not going to be changed and replaced soon.
Not sure if I am replacing them yet
member
Activity: 84
Merit: 10
Side-stepping the matrix | Bit by bit
July 14, 2011, 10:44:08 PM
#40
Nice work. No bells or whistles. Simple and to the point. A series of about seven or so would make a nice little campaign.

For the buyer/consumer ad, not sure that unwrapping a gift is ideal (rustling paper on its own could mean anything). How about a simple "I'll take it!" No need for more than just one voice (sticking with the simplicity of the others), and one that's decisive rather than too giggly or excited.

I like the restraint in the use of audio, though it might be nice if they could each be bookended with another sound effect e.g., again for buyers, "I'll take it!" and then at the end, as somone already suggested, a doorbell, then, "package for Mr Nakamoto (or Smith or Jones...)" and then they might not seem to end so abruptly (although, personally, I don't have a problem with how they end).

Are you planning on editing further the two up on youtube (Travelers and Merchants) or are they the definitive ones so far? It would be nice to share them, but only if they're not going to be changed and replaced soon.
newbie
Activity: 14
Merit: 0
July 14, 2011, 04:42:02 PM
#39
You are doing good!

You still need to work on the end line.

Bitcoin is a success because of you.
That does not really do it, its not a success...Yet






+1

 






sr. member
Activity: 280
Merit: 250
July 14, 2011, 04:38:36 PM
#38
I can contribute voicework and help with audio editing if you'd like.
If you can get some voices sure!
sr. member
Activity: 322
Merit: 250
July 14, 2011, 04:25:43 PM
#37
Quote
Bitcoin is for YOU.  No matter who you are.

Buyers.  [queue sound of uwrapping package, and overdub: "it's here!"]

From your phone.  Your tablet.  Your computer.  Pay with a click, no bank required.

Bitcoin makes it easy.

It's time.

How about a doorbell sound, and then "it's here" ?

Also, i like the epic music "Exciting Trailer" found here:
http://incompetech.com/m/c/royalty-free/index.html?feels[]=Epic
hero member
Activity: 523
Merit: 500
July 14, 2011, 02:34:33 PM
#36
You are doing good!

You still need to work on the end line.

Bitcoin is a success because of you.
That does not really do it, its not a success...Yet








 





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