Show a child progressing through different stages of their development where Mom/Dad buy/sell things for them on the Internet. They buy a nice Play House toy for toddler, then a bike when they're older. They sell the play house on eBay when they are older still, etc. End with a call from patagonia or somewhere when they are 20 and backpacking around the world. They are calling because they need money to get home. Mom/Dad gets on the Internet and sends them money so they can get home. .... Then have a big round golden bitcoin that comes up from the bottom right of the screen and centers in the middle, and positioned around the coin are stillshots showcasing the child from each of the previous buy/sell/send money scenarios. A voice-over says something like: "Buying, selling, or sending money-- when it matters most, Bitcoin will get the job done securely, quickly, without hassles and generally no fees." Voice continues: "Bitcoin is a secure, decentralized payment system*** that opens up worlds of possibilities. To learn more, visit weusecoins.com".
Something like that, anyways.
weusecoins.com would need to have a landing page that has a simple step-by-step layout:
1. Download this program.
2. Add some bitcoins to your balance *
3. Start using your bitcoins **
* Have an "official" not-for-profit service on weusecoins.com where you can deposit cash in an account at any of the world's major banks (in most countries) to get bitcoins.
** Have a list of mainstream merchants/services that accept bitcoins, as well as places to earn bitcoins, such as auction sites
*** I like the term "Payment system" because that's the easiest for people to understand. I think the terms "currency", "money", "barter" etc, would just turn people off.
Although this kind of sounds corny just reading it, you can kind of imagine how the commercial could potentially go. Its always good to make the audience feel like they can related directly with what they are watching. I think child in need of money to get home could reel any parent in.
we would have to think about whom this would appeal too if we chose this direction