Mass adoption will happen regardless of the media and regulation because of utility. Bitcoin gaining mass adoption should be open as a useful tool to everyone whether they want to be free or constrained with regulations. Ultimately, the framework of the code itself is anarchistic being open source, decentralized, and non-coercive(you can fork the blockchain at will) but if you want to use Bitcoin in government regulated way you are free to as well.
A salient example of why utility and ease of use trump media, laws and regulations is torrents. Almost everyone I know has some pirated movie, song, or software on their computer despite their political persuasion, demographic, media negativity, or illegality of it. The ease of acquisition, the unenforceability of trying to control decentralized sharing, the lack of cumbersome DRM all make torrenting ubiquitous and unstoppable.
We shouldn't be overly concerned with regulatory fears because in gutting bitcoin and making it merely a more efficient version of paypal we defeat most of the core reasons it exists. Any government that changes course and makes bitcoin illegal at this stage will ultimately doom their country into falling behind economically. Widespread adoption will happen because we code and develop more user friendly and secure wallets and tools.
If you are unhappy with the branding of the darkwallet, than you should fork it and create a whitewallet with the exact same feature set and tools but different name. We should flood decentralized marketplaces like OpenBazaar and Darkmarket with legal products and services to bolster that their are many benefits and reasons we need in society to trade in a private and decentralized way.