Is someone trying to trick you into thinking gold is a store of value?
Someone mined that gold and the miner of it or its designer ate food.
Gold is replaceable, most things are replaceable. You can't say something an store value when it's value has dropped in real terms since 2012 - we're around 2012 prices minus inflation. Gold can be replaced with copper and silver fairly easily when it needs to be. Platinum also makes for a good alternative to gold (along with many other metals).
Don't be tricked into buying something that's over inflated and artificially physically scarce. Find something like a business to actually invest in instead if you want to protect your wealth - most assets are risky buys though so remember to diversify where reasonable.
Gold is replaceable... With what exactly? 6000+ years of monetary history disagrees with you, and most other people posting here today.
All due respect, I personally prefer to follow the world banks and governments since they always manage to retain control (throughout history), and no offense to you, they are alot more organized and quite frankly, more intelligent than the herd mentality that you, and so many other people share today.
Gold is only formed when a star explodes, lets see you replicate that, or explain how? Tricked? Artificially scarce? I really don't care if you buy gold or bitcoin, however banks and governments prefer if you didn't buy gold... They would like to buy it instead, as they have all (ALL WORLD BANKS AND GOVERNMENTS) have been purchasing more reserves in record numbers than ever before. Maybe they know something that you don't? You think you can somehow become more powerful than a world government using a crypto-currency? Show me...
Value is relative, gold has MAINTAINED it's purchasing power, it offers stability in ANY AND ALL economic situations, that's a fact that the world governments and banks seem to be alot more privy to than you. What an ounce of gold purchased 2000 years ago it is still able to purchase the same today in terms of goods and services. If it could be replaced by something else, then why hasn't it?
Let's talk about artificial since you mentioned it... JP Morgan as well as numerous other banks have been artificially suppressing the price with paper derivatives. They have been brought up multiple times on price manipulation. They are keeping the physical price artificially low so they can buy up as much physical as possible. Meanwhile your government auctions off bitcoin... You think they are dumb, or you are somehow smarter than them? How come they don't see it as valuable as you and alot of other sheep today? I can't wait to see the look on your face when your left holding empty space...
Honestly, I would rather follow the people that manipulated you into thinking crypto currency is only used by criminals and can't be tracked, lets take a look at all the AML/KYC laws and then tell me your going to have economic freedom... First touted as a currency that the government can't track or tax, the taxes are coming due, make sure you file bro. Can't track my gold and silver though.