Average 3rd world person in poverty, has no bank account. They have no real means of even amassing wealth safely. Tack on to this, that services like Paypal and others all needed some "Exchange" end to be value, none of which was cash, prohibits them from participating.
Now, some guy can post services , get a small micro wallet, and very good chance he can exchange it one way or another. With 0 fear of some corp just jacking his funds over some KYC issues etc. The real potential is for the world of people excluded from normal banking and savings. IT will just take time and adoption.
True, a lot of people have limited access to computers, internet, banking, especially in poor regions, but they have (or could afford) mobile phones with wallets, or any other small pieces of tech, which are easy to carry, and work for days without electricity. By having a BTC wallet instead of cash you can feel safer cause it's encrypted and more secure than a credit card, no central authority watching over your money, you just have a coin in your pocket and the whole system can go F*** themselves.
Nowadays people are insecure, just look at this whole prepper thing, nobody heard about it since the cold war. In the US you can at least buy a gun and shoot it from your porch, imagine how people in the EU feel - no real rights, no weapons and more countries in debt or bankrupt.