Bitcoin is about decentralized, transferable value. That's what is important. Keeping that system robust is paramount. Security and consensus come first. What a few corporate executives think should have no bearing on that.
It goes like this: adoption --> scaling. We are missing the first part.
Maybe you should understand that for big businesses it goes like this:
System that guarantees scaling --> marketeer (which cost money) --> adoption
Not the other way around.
Bitcoin is not a business you idiot. It is a reserve currency for an economy.
The Knight22 formula!