I see at least 2 problems with your store:
1. The prices are very expensive (antminer S1 for £1900 EXCLUDING TAX is approx. 4.5BTC) - the antminer S1 will NEVER make ROI with this kind of price.
2. This quote from the OP:
when the machine arrives here we will start it mining and advertise it for sale. It will be mining until you collect it or we post it.
So basically you "testing" the machine = you making profit from a machine
I bought until I come and pick it up.
Add on top of that you're a new store.
I'm out.
I appreciate that prices can appear high but for a minute let me just address a couple of things.
First, you pay, you receive your machine that day if you pick up or next day if you want delivery, so there is no time between paying and receiving. If you bought an Ant S1 from China today you would not receive for 2-3 weeks, all that mining time lost.
you would have to pay import VAT as the machine arrived in the country
You get a full VAT invoice with your purchase, from us so actually we only receive £1583 for your machine, and if you are a VAT registered company you can claim that back so you have actually only paid the same. We are not some under the counter fly by night operation we are a legally operating Ltd Company. We are obviously here to make profit but if you do the maths of the full supply chain to in your hand you will see we are being far from greedy
Work it out, reclaim the VAT if you can, no import VAT or duties to pay and 2 weeks extra mining. You will see we are not really any more than the 1.9 BTC you could purchase from abroad, headline price is one thing, actual total costs are another
On the second point, as stated if you pay and want delivery it will be sent the very same day, as soon as you purchase it, the machine is yours. Likewise you come and pick up and pay it is yours as soon as you pay, we are not profiting from a machine you bought because as soon as you pay it is yours, either dispatched or picked up and not mining anymore. We are profiting from a machine you may or may not buy.
The fact is that KNC, Avalon, BFL, everyone mines the machines before they send them out. We are just being up front and honest about the fact we are doing it.
At the end of the day of course it is all about choice. You choose not to buy from us, that's no problem. We are confident that the machines we offer are good value and when taking the full costs and timescales into account represent fair value.