We're hoping the upcoming upgrade(s) will bring some more users though.
More users are always good. And like I said, if the site needs to upgrade because of demand, then that can only be a good sign that growth is happening, although profit distribution every round is more than enough proof that the model is working.
There is a lot of growing interest for sportsbook too, and since that is coming, then we know there's a sure influx of betting on sports. All eyes are indeed on that, there's really still a big space to fill for that demand.
It's not all the same, and if you're following the updates from this thread or if you even play at the site, then you know for sure roadmap developments have been achieved. We were promised a casino with new UI and new offerings, promised dividends. So far we've got all that.
I can not notice any recent UI changes.