It’s really attractive especially to whale players that spends 1000$ per bets on the casino. They can earn huge amount from rakeback despite their game is on break even. An hour of 70% rakeback is massive which other casino doesn’t offer even with their high tier VIP.
Blackjack.fun offers this deluxe benefits for everyone no string attached on the rakeback. I believe rakeback doesn’t have wager requirements that makes it so good.
I would guess that this would be a short lived one here as well. They are probably doing marketing now that makes them lose money in the end, but they would gain a lot of whale people and when they drop that to a realistic level that will cause them to lose some of the whales but also retain a few of them at least and that would be great for them. I am not saying that they will change it for sure, but if they keep this up then it is going to bleed them dry and they will realize this eventually.
Gamblers may lose money but they sometimes earn money too, and paying them this much just for gambling will cause the casino lose a lot in the end.
That's true, it may not be a profitable thing to do for marketing purposes, but it is also getting the big risk of "they convinced me to come here with these rates and then they dropped it a lot after I got here" type of complains.
I remember one particular casino which had some affiliate program for example, and as it is their own casino, they changed the affiliate return, it's their casino after all why shouldn't they be capable of changing it, hell Binance even did that, back in the early days it was 50%, now it's very little. But in the end, affiliate marketers ended up even neg tagging them for lowering it, so this will be a risk for blackjack.fun too when they eventually change it, if they even change it.