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Topic: Block Label - What marketing budget? Our concept is the marketing budget! - page 3. (Read 1656 times)

member
Activity: 93
Merit: 10
I'm posting this under Off-topic as I feel it's most appropriate. I hope the moderators keep the thread here since I purposely don't want it as an [ANN], [ICO] or some other [next big thing] post. If you're here looking to get rich, move along, nothing to see here.

Just to be clear:

No ICO, there won't be a sale of any sort

No radical technological innovation under development

No team with years of corporate business experience. No PhDs, MBAs...


Okay, great we got that out of the way. Now to the three of you that kept reading, here's the deal:

I run a project, it's a music project called Block Label. Conceptually it's very simple and I think it's pretty cool. The project releases music for artists on services like Spotify and Apple Music. In return the artists receive some tokens. These tokens receive most of the profit the project generates. That's it, pretty simple.

The artists can send these tokens to anyone they want, meaning they can share their profits. I've sent the same tokens to people answering trivia and also sent some to charities. Here's where it gets interesting. Everyone with the token that listens to a Block Label release on Spotify and Apple Music are essentially generating a small portion of their own return since listeners are the ones that create the streams, which in turn generates the income the project gets. Profits are sent to the tokens, which are held by a listener, who then listens to a Block Label release...you get the picture, full fucking circle! I'll leave a link at the bottom of this post with some info about the neat thing about sending these tokens to charities and The Pirate Bay.

While all that may sound nice, we aren't reaching the numbers needed. Which isn't surprising regardless of the quality of music being released. There isn't any traditional marketing being done. Instead of paying Google and Facebook for ads I'd rather see it go to those that create the revenue, hence the tokens. A bunch have already been sent out, yet we aren't seeing any change in the amount of listeners. So, I want to try something. I'll send tokens to anybody that wants to become a fan and listener. You'll have to prove you're actually a listener first though.

  • All you have to do is follow Block Label on Spotify then post your Spotify username and bitcoin address.
  • Head over here to do so.

Any bitcoin address can receive these tokens, it's only when you plan on sending them you'll have to use a Counterparty compatible wallet.

I'll send tokens to no more than 10 new fans/listeners every month. If a lot of people happen to participate they'll go on a waiting list for next month and so on. We can slowly start to measure if people are actually listening and also see if people are being honest, that they aren't creating multiple accounts to get more tokens. Regarding the issue, if everybody created two accounts, that would lead to only half the amount of new fans/listeners per month. If you receive double the amount of tokens, but the total number of streams (profit) is half of what it could have been, it becomes a zero sum game.

Quote
It's great seeing submissions to become a fan and join the street team coming in!

Some seem to have either entered their Spotify username incorrectly or forgot to follow Block Label's profile properly. A list of bitcoin addresses that have had issues will be posted. If you see the address you entered below, resubmit the form with your correct username and double check if you are following Block Label on Spotify.

The correct username to use is the one that's displayed on Spotify, check your profile in Spotify to confirm what it is.


Below is the list of entered bitcoin addresses that have had issues:

- 16t7bxxfEJUGP47KZJVYqU66qZqeoNHeDr
- 126fRGhya9yM9udEVzS2yoyKjh1VqKyQRk
- 15oeCGJMmd8XpWCXGhysg7j5vt2widKGtm
- 1Aar3kCDwcF8ERBrXEGEA4dMJvcwf45AJY
- 1EAECn7nzqMbk7FD3qa1dvbYkWj58iSV69


!!! If you've submitted the form correctly, but haven't received anything yet !!!
We're using minimal fees, it may take some time before you see your tokens in your wallet. Don't worry, profits won't be distributed to the tokens any time soon. The following addresses have pending FANTOKEN transactions:

No pending transactions


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Good to know:

* This project has actually been running for two years. I've been a little reluctant posting about it on this forum, I was concerned that people would treat it kind of like mining. That token holders start streaming as much as possible on all their devices. Which isn't such a problem now that our catalogue of music is longer. Even if one were to stream our playlist all day long, each song would only be played ~6 times. I've heard songs played on the radio more often than that!

* The total number of tokens isn't the important part here. The amount circulating outside the originating address is.

* If there's a profit, Block Label receives payment around 4 times a year. It's important to be aware that distributions will only happen a few times a year.

Links:

Each stream doesn't pay much, this article gives a good breakdown of it.
https://www.digitalmusicnews.com/2016/05/26/band-1-million-spotify-streams-royalties/

Sending tokens to charities and The Pirate Bay:
https://blocklabel.com/announcements/2016/7/1/what-if-it-was-profitable-for-the-pirate-bay-when-you-listen-to-music-on-spotify?rq=what%20if%20it

Proof of Concept. Here is an example of profit distribution. There's some info about “dust limitation” worth noting:
https://blocklabel.com/announcements/2016/3/11/nokcoin

Translations:

Filipino by uelque
Indonesian by andrearz
Portuguese by ismart1

Signatures

Show your support, add a signature to your profile. The signatures were provided through the courtesy of Anyobsss.

Official Bounty Thread

Join the street team, do a translation, or draw something cool! Bounties will be posted in this thread:
https://bitcointalksearch.org/topic/bounty-no-ico-block-labels-bounty-program-2207291

Updates:

09/08-2017: It's now much easier to receive tokens.
https://bitcointalksearch.org/topic/m.20745371

16/08-2017: Summary of July
https://bitcointalksearch.org/topic/m.20916628

17/08-2017: New page that's simpler to enter one's info to get tokens.
https://bitcointalksearch.org/topic/m.20970513

05/09-2017: Full circle flowchart
https://bitcointalksearch.org/topic/m.21538572


09/09-2017: Summary of August
https://bitcointalksearch.org/topic/m.21672056

04/10-2017: The value of FANTOKEN
https://bitcointalksearch.org/topic/m.22555050

12/10-2017: Summary of September
https://bitcointalksearch.org/topic/m.22926904

06/11-2017: Summary of October
https://bitcointalksearch.org/topic/m.24112646

17/12-2017: Summary of November
https://blocklabel.com/announcements/2017/12/17/november-summary

07/02-2018: Summary of December & January
https://blocklabel.com/announcements/2018/2/7/what-happened-to-the-december-and-january-summaries

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Feel free to scrutinize, criticize and ask questions. I might not answer immediately as I'm not constantly online. But I will get round to it.

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