I suspect that it's part of their longer term plan. I think they are rushing to tap the Ethereum market and position themselves. The fact that they don't have an ETH block explorer yet tells me the same. I think they'll have support for ERC20 tokens in the coming months, as well as a block explorer. If not, they don't know what they're doing (or why Ethereum is relevant).
Well, I also think that blockchain started receiving them because of platforms in the ethereum has an idea that will be a heavy contender ethereum bitcoin which also has the possibility that a replacement would be the ethereum bitcoin. It's just that this is still some mystery news must continue supervised and followed, the main thing now is the most important for us is that in order to get a profit then it should definitely work hard and smart. So it would be much better to think of how to get a lot of advantages in the ethereum, bitcoin or for future savings.