Then you haven't sold anything.
The "critical window" for computing orphan losses is the time between when a miners finds a block AND the entire network is building the next block on top of that. That includes the time to relay and verify the node, and all miners to switch to the next block.
During the "critical window" if another miner finds and broadcasts a competing block the network will be split.
Announcing an announcement of a block would solve absolutely nothing. There are solution to significantly reduce the block broadcast latency but that isn't it.