Sometimes we can't avoid this kind of problem no matter how good is the project. It's really sad that they cancelled the ICO but at least they try their best to offer big discounts for their sale. Suddenly only few are seeing their opportunity that's why they didn't hit their target. Anyway, let's just hope that this project will continue because I believe that this is really something worth it.
You're totally correct dude, well it's part of the business which need to back off for a while in order to know the factors that was affected on the project. I know it feel so down on the part of the team which didn't success after their all effort. This may lead as their lessons that really learned a lot. Hoping the team will strived harder by accepting the factors on this project that serve as their experience. So when next time they plan to have an ICO definitely they will know already their strategy to attract to them those investors.