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Ethereum didn't benefits because we were not in the bull market but a bear market that project don't get much attention even if the news were big ones like the Ethereum merge moving Ethereum from proof of work to proof of stakes. The benefits will come when the market become bullish again as Ethereum will be trading at a far higher value that what it's currently trading at. Ethereum is more superior than BNB but because of the funding and hype BNB will get from the Binance exchange, it can outperform Ethereum.
Also BNB is less costly so would attract more customers than Ethereum that's value over $1k. These things though doesn't mean BNB is better than Ethereum as there's every chance BNB go out of hype but Ethereum has all the utility other layer 1 are hoping for.