So I've had a quick exchange with Btcdrak and I think I have some input that could help in the direction of this logo design.
Essentially Viacoin is a decentralized blockchain zero trust clearing house. And ClearingHouse is a major component that works with and on top of Viacoin.
With that being said, here are the things to keep in mind.
The logo should be something small, more of an emblem (that can be used as a coin logo as well if necessary).
Here are some examples of what we mean by more of an emblem:
http://www.triathlonbusiness.com/wp-content/uploads/2013/09/130916_London-Cycle-Exchange-logo.png?e00db3http://hazencreative.com/wordpress/wp-content/uploads/the-exchange-logo.jpghttp://i1.cdnds.net/13/26/618x412/new-motorola-logo.jpghttp://blogs.arts.ac.uk/camberwell/files/2014/02/reuse-exchange-logo1.jpghttps://d13yacurqjgara.cloudfront.net/users/172795/screenshots/1377510/comfx_logos_v1_300_px.jpghttp://14clicks.com/wp-content/uploads/2011/04/Sony-Vaio-Logo.pnghttp://www.graphics.com/sites/default/files/old/sections/peachpit/logolove/4.gifhttp://www.embl-em.de/layout/logo.jpghttp://www.gerdeblog.com/wp-content/uploads/2010/09/ExchangeLogo1.jpg The values the logo should communicate are:
subtle & complex while appearing at first glance to be clean & simple
forward thinking & modern but not too futuristic to where it seems fanatical
should convey integrity and trust even though it's designed to be zero trust.
should have a feel of being collaborative & supportive
I'll expand a little on what we mean by collaborative and supportive. So as we know, BTC has unwanted additions building on top of it. One of the characteristics that differentiates Viacoin is that it welcomes applications be built on top of it's blockchain. Also, other coins have zero control over bitcoin. In this case VIA and XCH will be collaborating and supporting each other. The logo should convey this dynamic.
Here are a few things to keep in mind when deciding on color (kinda the psychology behind them):
Red: Passion, Anger, Vigor, Love, Danger, Risk
Yellow: Knowledge, Energy, Joy, Intellect, Youth
Green: Fertility, Wealth, Healing, Success, Growth
White: Purity, Healing, Perfection, Clean, Virtue
Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
Black: Fear, Secrecy, Formal, Luxury
Purple: Royalty, Wisdom, Spirituality, Imagination
Orange: Creativity, Invigoration, Unique, Stimulation
Gray: Balance, Sophistication, Neutrality, Uncommitted
The choice of image will be the key in conveying a sense of collaboration and support, the dynamic between VIA and XCH.
The choice of font style, color of font and/or color of images will also be key to conveying the right values / tones.
I hope this helps, and I look forward to seeing what ideas this brings!