https://brave.com/
Their browser is open source with an emphasis on out-of-the-box adblock, greater speed, privacy and security.
Its rewards program is a small advertisement that opens on the bottom right hand corner of the screen. Its a purely text based ad similar to google ads. Example:
I switched to using brave after reports emerged about google chrome not being reliable in terms of security. There have been many bugs and vulnerabilities which chrome devs strangely never got around to fixing.
Don't know much about BAT token. I would +merit for any useless tips or tricks anyone could share with BAT.
This type of innovative support for crypto in brave's rewards program could be a solid platform that could help to further mass adoption.
It doesn't deviate from what people normally do online with a browser and some of the ads are interesting and worth clicking.