As it stands if a company releases an IPO, speculators can undercut the offering leaving the company high and dry with no funding. Havelock has a system for this
Oh, the delicious irony...
Sounds like an IPO that is overpriced, or not an IPO at all (like AMC).
It's not too hard to do. Just single out the issuers orders, highlight them, and have a checkbox on the order form requesting to fill the issuer orders first.
I see wanting to buy direct from the issuer if there is a large order 0.00001 below the IPO price. True, this is a side effect of a poorly executed IPO, BUT, for the investors wanting to fund the company, it'd still be nice to be able to bypass those and go straight to the issuer's order.
The other thing this would do (the highlighting) is make it slightly harder for the issuer to manipulate the price. Because you could see all their buy/sell orders. I say slightly because they could still transfer the shares to an alt account and sell from there, however, as soon as you transfer the shares they become market shares not treasury shares, so it's easy to detect.
The highlighting would also allow you to verify that the buyback walls on funds, bonds, etc are those of the issuer. (Essentially a way to validate that an issuer is doing what they said they would contractually on some issues.)
I'm sure there's some other creative edge cases in there.
Cheers.