This argument has been had before. Problem with defining guidelines is that they then have to be enforced. If they're enforced then someone hasto decide whether the vote was correct or not. If someone gets to decide that they may as well save time and just approve (or not) securities themselves.
I don't know where you got the enforcement idea, but I think it's very overstated. Guidelines != rules, they're suggestions akin to "keep this in mind when voting, as the purpose of the vote is to (insert guidelines here)". Kinda like just giving voters a reminder, "hey, please don't ruin this for everyone else just because you're feeling stingy today."
Personally I wouldn't vote NO just because I believed something was likely to be unprofitable - but others may choose to and may be correct in doing so. My main criteria (when I have a vote - which hasn't been the case for a while) are that the contract is clear and that I've no reason to believe the operator would act dishonestly or without integrity. But to an extent I'm biased by self-interest - as I trade rather than invest so investments being unprofitable isn't that important to me.
The first part of that is most of my point - it may not be an investment that's attractive to you, but that's not a reason enough to prevent others from taking the risk.
Others may believe that an unprofitable investment is not just bad for investors - but also for the exchange (as it removes investment capital from play and potentially could put investors off further investment after they realise they lost money). I see that as a valid reason to vote NO - if it's what voters believe.
If someone put up a bond with a clear contract that was going to sell shares at 1 BTC each but stated it would only ever pay back 0.1 BTC would YOU approve it? If not, why not? If you'd vote NO on that why would you approve one where investors would make a loss but it wasn't so clear?
NOTE: I'm NOT saying this is an unprofitable investment. But if a voter genuinely believes it IS unprofitable is it actually wrong for them to vote NO? Think carefully about my example where a bond was explicitly unprofitable - as it's very easy to fall into an irrational and inconsistent position where you'd vote NO to something explicitly unprofitable but vote YES to something unprrofitable but less obvious. And that position, of course, would be directly rewarding deception. And that's why whilst I wouldn't personally vote NO I'm totally fine with people voting NO where they believe something is unprofitable (AND they believe unprofitable investments are bad for the exchange).
That's EXACTLY what I meant by "good for the exchange" - if it's never going to be profitable for investors under any circumstances, that's a bad faith issuer, and
that's not good for the exchange, as the risk of loss is pretty much guaranteed except to those who can convince someone else to hold the bag, and the exchange will start to be seen as a haven for scams and pyramid schemes. But if the security is something that's not personally attractive to a voter but that still could be profitable to investors, the fact that it's not personally attractive to the voter isn't itself a good reason to vote "no". Think about a speculative venture that is not backed by guaranteed assets at the time of issuance - like starting a literal real-world goldmine. If there is gold in the ground, it could succeed, but if there is no gold in the ground, it would certainly fail. You can't know until you start digging, so the contract cannot possibly guarantee a return on investment of any kind. It's a classic high risk/high reward scenario. If the issuer has a reasonable track record of profitably running goldmines, one's personal feeling about their own willingness to invest should not impact their vote on whether the security should be issued - the vote should be based on the reputation of the issuer, the clarity and terms of the contract, and the voter's opinion on whether or not the contract could reasonably be executed. It should NOT be based on the personal risk assessment of the voter, as it's up to the individual investor to assume risk. The goal of an exchange should not be to guarantee returns - it should be to provide a place for issuers and investors to meet, and to screen out obviously bad issuers from the system
to protect the reputation of the exchange - not to protect the investors from their own informed decisions. A lack of return does not necessarily mean the issuer is bad - it could simply mean there was no gold in the ground after all, despite the good faith belief of the issuer.
I see voting as a safeguard against outright scams and immature/incapable issuers - not as a safeguard against what might be considered "risky" investments. A well informed market will price risk appropriately. Some will win, some will not. And that's OK. Case in point: ASICMiner. High risk for investors - too high of a risk for some at the beginning. But if it had hypothetically been listed at BTCT-CO at the beginning, would some of those potential voters have been correct to vote no because the risk was too high for them personally? Not at all - not unless they had information that led them to believe it was a scam or that the issuer was incapable of performing on the contract. But without adequate guidelines as to the reason for voting, they may very well have voted it down. And that's why I think the voting guidelines should be made more explicit.
And Furuknap always has the option of presenting a model explaining how it IS profitable - to persuade them to change their vote. Far worse is where someone votes NO and gives no reason at all - as then the issuer can't do anything.
Great point.