Failure is what businesses face especially in their early age. When a business fails, it is either the product failed or the idea failed. In some rare cases both fail. But if product fails, you can change product and continue with your idea in another product. We see this when people do rebranding. But when Idea fails, you strategize another idea. Which is why it is advisable to always start small and grow in the business. Instead of starting big and have problems in the system. When you start small and the busines is successful, you can add more fund. But if you start with all your funds and the business fails, it is worrisome to know.
I found new knowledge from your writing. about a failure which is divided into 2 things, namely business failure due to a failed product and business failure due to a failed idea. and this is quite reasonable. I also want to add related to the failure due to a failed promotional idea, namely that sometimes a good product can also fail due to lack of expertise in making promotions in the market. in terms of marketing failure. because marketing is the most important thing besides a good product and a good idea. marketing must also run well. because to introduce a good product and idea it takes a good marketing plan and action.even if you are good at marketing then a product that is not good can sell well in the market. but of course a product that is not good will not last long in the market and will soon be forgotten. so basically the power of a marketing is also an important element in building a business so as not to fail. because we must be able to attract the attention of consumers to be interested in the products or services that we offer.
