Inability to maintain quality can also be a reason for a business to fail, Customer's always want the best, the moment their is lack of value it can change the mind of Customer's to go after something else and may not come back. Business can also fail when you don't know what your customer want.
That’s why there are surveys to a business.
It’s a vital yet neglected side of most businesses. Some of the reasons being that, people don’t see the need to look into just how the product is appreciated and why. Rather, they depend on advertisements to do all the job for them but, it’s not overly that.
Running surveys once in a while gives you an idea into the customer’s perspective of what they want, why they want it and what’s the line of preference between close competitors. To get these data sets, you need to go out there into the field or have customers come to you in a promotion but watch out, promotions could offer some bias as, most of those that would come by will be hoping on some price and as such, be biased in there qualifying of the product.
Of course, if we can't maintain the product quality or the quality of our service, the customers may feel disappointed. The customers always want to get the best quality, they will always compare our quality with others. When they think others have better quality, they will never come back again and totally move to another one. That's why maintaining the quality has a big role to keep the trust among the customers.
Quality is very important as much as quantity. Apparently, customers can’t always have them both but then, it’s better to deliver quality and have your customers dilute them into quantity if they do wish and be good.