If they really going after full custom ASIC's with a price tag of about 30 million $ they would need to sell only about 1000 of those 1 THps rigs to break even.
If so and if they really will ship it to multiply users in one go this could be the best thing that has ever happened to Bitcoin.
Prepare to start measuring Bitcoin hashing power in Peta Hashes.
That can't work : there's not $30M generated quickly enough in the Bitcoin economy to absorb this.
Let's talk numbers :
- given the performance numbers claimed, the current network hashing speed, with only $300k-$400k sold, BFL is wiping the competition (GPUs won't be profitable, FPGAs will need more but they can't represent a big part of the network speed in this scenario).
- after that each new unit sold diminishes the reward per unit (assuming constant $/BTC)
- to have an upper limit to how much units can be sold to miners actually profiting from them, simply compute the total amount of $ to be earned in a year mining. It is (at a $6.5 BTC and 25 BTC/block) 8.5 million dollars.
If you want to be profitable in less than a year using ASICs (which you should if you worry about BTC volatility and the warranty on your coffee warmer/minirig) you should assume that everyone is doing like you and mining with ASICs. If BFL sells for more than 8 million dollars of ASICs, mathematically you can't be profitable in less than a year (that's not even factoring the electrical/maintenance costs in). I'd guesstimate the limit is at $4M worth of units sold. If BTC value is stable, there's only a marginal market for ASIC after this amount sold.
So if BFL sells more than several million dollars of ASICs their customers are screwed, if they sell less than their initial investment they are screwed (and their pre-ordering customers waiting to get their units too). That's not very comfortable for an healthy market.
I've doubts about the economical feasibility of significant volume of ASICs right now : if you need to invest more than $0.5M you probably lose, there's not enough value mined to warrant such an investment because the reward of buying hardware after that amount sold will diminish (as there's no more GPU to replace) so your potential customer will start losing motivation and simply ignore your product when you enter the $1-4M volume sold range were there's simply not any money left to allocate to production costs and miner gains (at least currently). You'd have to take a guess at which amount sold (between $500k and $4M) ASICs will become profitable for BFL and at which amount they stop being profitable to miners.
Assuming BFL ASICs actually work, a few early adopters might probably be profitable (assuming the units don't go to fast out of the factory in the hands of customers) and everyone else is screwed (and it only takes 100 SC mini-rig sold to enter in the profitability vanishing zone).
Another possibility is that they don't plan to flood the market and slowly release ASICs to match the BTC value going up. It's quite a bizarre business model because of the risks involved for BFL but the only one that won't hurt miners badly.
And as always : if you bet on BTC's value going up significantly, just buy BTCs and wait for it to stabilize again to resume mining...