It's the saying and motivation that drives the community but ultimately in the long run, the project which can keep the community together and spread wider - becomes the successful project and can eventually establish that they are serious project. Just by telling or assuming that "we" are serious project, does not make a project serious and successful.
When I talk about seriousness, although I understand that it may not mean much, I was mainly referring to the fact that there is development is fully community-driven and decentralized, with no ICO or pre-mining, promoting true network autonomy.