Technically only 3,999,999 are being burned in this video. How do you even trust this was not just send to a random address the dev also owns?
This is the worst form of PR from a crypto with this many invested individuals. A lack of attention to detail and doing this at 2AM on a whim and still yet no official responses from the dev here on bitcointalk forums....
Tsk tsk. Getting lazy and desperate.
It's an address from a list of provably unspendable burn addresses. You can even run the code used to generate them yourself to verify.
Post explaining the addresses - https://bitcointalksearch.org/topic/ann-info-list-of-provably-unspendable-altcoin-addresses-ie-destroy-coins-831042
List of addresses generated - http://earlz.net/view/2014/10/22/0340/provably-spendable-altcoin-burn-addresses
Source code to generate addresses -- https://gist.github.com/Earlz/fa942122ce27c90ea9a6
All of the coins burned can of course be easily verified on the blockchain.
So. All of your 'concerns' have been addressed. You can rest easy now!
After all, you just wanted the information, right?