because when we make decisions without doing these two things it's too risky and highly discouraged,
much better to minimize the existing risks
You got it on point. That is why some people came up with the decision to buy, even with the most crucial time in the market and stage of projects, because market analysis and research are somewhat overlooked before doing so. If only this basic principle could be practiced rigorously, then every move would be educated and calculated upon some real basis.