What's the different for your gambling site compare to other well known dice site ?
That is exactly what the owner should be asking himself.
Basically why gamble on casino royals which is brand new and no proved bankroll when you can gamble on PD and be sure your funds are safe.
Usually sites like this need to differentiate themselves from other sites to survive. My guess is they need promos like give a ways and other promotions.
Why go to JoeBlow Restaurant if it costs and tastes exactly like McDonalds, which is trusted and well known.