Heard of the project "Centrality" from NZ? They have a decent team and website (https://centrality.ai/).
But isn't it weird to call yourself centrality if blockchain is all about achieving decentralization?
Bad marketing
![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
Indeed, it will not the best idea to name the coin with that unless they will implement centralization in which will not be the preference of most people in this industry. I still do not know the whole objective of the project but if they aim for the regulation and security against scams and similar fraudulent activities, they might succeed but will most likely won't be famous for it. Many here are into crypto because it is decentralized and got tired of the conventional banking so, centralized systems are not the crowd favorite.