If you invest in bad time and lose 50-70% of your investment, shareholders would react to this very negatively. It won't ruin the company, but it will damage its reputation.
If Coca-Cola will invest 1-5% of its reserves into bitcoin in bad moment loosing 50% of it (0.5% of reserves). Will it domage its reputation? No one will ever buy coca-cola? No one will even buy coca-cola shares?
Coca-cola will announce it. Bitcoin will pump 20% thanks to coca cola announcment. Coca-cola will pump 10% thanks announcment and btc pump. Everyone will be hapy in short term. In long term no one will remember. CEOs will profit on front running bitcoin pump, CEOs will profit on shares pump.
And their stock will fall when this bubble will burst, or even if they will just start taking profit. And if they will refuse to take profit and just HODL, their stock might fall even harder. Microstrategy bought Bitcoin in good time, but the deeper we are into this bull run, the riskier it is to buy Bitcoin.
Its long-term thinking. CEOs doing buybacks does not think long-term. At least with this decision. Investing in better technology, improving efficency, expansion into new markets / countries naaah lets pump our stock price.
This would create a massive bubble that would end very poorly for most participants.
99% people lose on market. 1% profit. This will never change.
Time will show. If i'm right we will see more and more announcments. Already 43 companies added bitcoin into balance sheet. -
https://news.bitcoin.com/btc-balance-sheets-42-companies-hold-1-3-million-bitcoin-worth-more-than-65-billion/I assume this number will go 10x by the end of 2021-2022.