[Chart] Bitcointalk statistics on impression counts for ads

joker_josue

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Quote from: Coin-1 on November 25, 2023, 06:37:08 PM

On the second post of this thread, I now show recent statistics starting from January 1, 2020, rather than January 1, 2017. As I can see from these charts, the latest peak in numbers occured in 2021. In my opinion, some parameters are quite volatile. They rise and fall depending on many circumstances. Roll Eyes

Thanks for the update.

Logically, there are always many factors involved in the variation of numbers. And many of these factors will be completely unknown, and it will be difficult to understand what motivated such a movement. But such movements are still interesting. Wink

Coin-1

legendary

Activity: 2422

Merit: 2166

I have updated all charts with new data as of November 24, 2023.

The minimal recent value for the "Daily impression counts for ads" parameter was recorded in May 2023 and averaged 100K per slot. Over the past months, the "Unique IP addresses" and "Unique logged-in users" parameters seem to be more stable.

Quote from: joker_josue on March 01, 2023, 08:47:10 AM

The peak of 2017-2018 was a bit out of the ordinary due to the huge wave of ICOs and the like that came to market. If we remove those years, we see that the numbers have risen consistently over the years.

On the second post of this thread, I now show recent statistics starting from January 1, 2020, rather than January 1, 2017. As I can see from these charts, the latest peak in numbers occured in 2021. In my opinion, some parameters are quite volatile. They rise and fall depending on many circumstances. Roll Eyes

joker_josue

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Quote from: Coin-1 on February 28, 2023, 07:20:51 PM

I have updated all charts on the front page of this thread to the 358th round in order to reflect the new data as of February 27, 2023.

In general, all statistical indices look quite stable.

I think the numbers are quite interesting, bearing in mind that we are going through a downturn in the market.
They are better than they were, between 2015-2017.

The peak of 2017-2018 was a bit out of the ordinary due to the huge wave of ICOs and the like that came to market. If we remove those years, we see that the numbers have risen consistently over the years.

logfiles

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Quote from: digaran on February 28, 2023, 07:43:34 PM

That's bad, after seeing the charts it's obvious that forum has lost it's influence over time after 2018, I wouldn't rule out merit system as the culprit though. I guess we can't have it both ways, to achieve something you need to sacrifice another, but was it worth the try?

Forget about NFTs and DeFi... Bounty hunting was very lucrative during that time of ICOs so that's probably the time the forum received a big number of new accounts. This could be the reason why the impression counts for ads were high at the time.

Merit system may have had some impact too.

digaran

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That's bad, after seeing the charts it's obvious that forum has lost it's influence over time after 2018, I wouldn't rule out merit system as the culprit though. I guess we can't have it both ways, to achieve something you need to sacrifice another, but was it worth the try?

Coin-1

legendary

Activity: 2422

Merit: 2166

I have updated all charts on the front page of this thread to the 358th round in order to reflect the new data as of February 27, 2023.

In general, all statistical indices look quite stable.

It should be noted that on September 20, 2022, theymos said:

Quote

Note that I've decided to suspend ad sales. These auctions will probably be permanently ended, and I'm not sure whether or in what form advertising in general will be continued. Maybe some ads will go up again fairly soon, or maybe there will never be any more ads; I haven't decided yet.

As far as I understand, rounds 353 and up did not advertise any service, but did show various dictums of the forum founder, Satoshi Nakamoto, and other Bitcoin-related expressions. Now each round lasts exactly 30 days.

Coin-1

legendary

Activity: 2422

Merit: 2166

All charts are current for round 351 ending on July 29, 2022.

As I can see from the graph, the "Total daily impressions per slot" metric hasn't changed much, but the similar metric "Daily impressions from logged-in users" has significantly increased (actually doubled) from 11250 to 24400 in the last 6 months. Perhaps this means that people came to the forum to talk and not just read Bitcoin related topics. On the other hand, the "Unique IP addresses from logged-out visitors" index has dropped from 210K to 150K for one round. This looks strange.

Coin-1

legendary

Activity: 2422

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Another half year has elapsed, so all charts have been updated as of the 346th ad round finished on February 8, 2022.

The current total impressions per day is about 160K, the number of daily impressions from logged-in users is 11250 that is relatively low but looks very stable over the passed 6 months. The other two indices also remained virtually unchanged.

Quote from: DdmrDdmr on July 24, 2021, 12:03:35 PM

Note: Conceptually, the latter two could be averaged likewise by dividing the number of unique IPs by the round’s duration, or separated into before and after the change charts.

My guess is that most users visit the Bitcointalk forum on a regular basis, at least once a week, so after the ad round has lengthened, the indices illustrated in the latter two charts have no spikes as against the first chart. Therefore, I don't think it's necessary to split the data on unique logged-in users and IP addresses into four charts.

DdmrDdmr

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There are lies, damned lies and statistics. MTwain

Quote from: Coin-1 on July 24, 2021, 11:09:59 AM

<…>

Ok, that’s important to state, since the first two charts are on the same scale before and after the change in duration from 10 days to 30 days (the both are averaged to a daily scale), whilst the latter two relating to the IPs are not, and the spikes shown over the last few months are due to the cumulous over divergent lengths of time.

Note: Conceptually, the latter two could be averaged likewise by dividing the number of unique IPs by the round’s duration, or separated into before and after the change charts.

Coin-1

legendary

Activity: 2422

Merit: 2166

I have updated all the charts again.

I noticed that theymos recently simplified the structure of the HTML page that lists impressions for ads.

The stats for the 271st round mentioned in the first post of this thread are now displayed in the following format:

Round number	Start	Stop	Duration (days)	Slots	Impressions per slot (all users)	Impressions per slot (logged-in users)	Unique IPs from logged-out users	Unique logged-in users
271	Mar 20 2019 15:49:07 UTC	Mar 30 2019 21:18:53 UTC	10.2	10	3429084	1026072	161241	22787

So I modified my parser and redrawn all the graphs. Roll Eyes

On March 29, 2021, theymos also said that ad rounds will now last for ~30 days rather than ~10 days, as it was before:

Quote

So your ads will now be up for 29 days instead of ~11 days, and I'm giving more precision about the other times. Future rounds will (according to my current thinking, at least) not always be 29 days long exactly, but will be 30 days plus or minus a few days. The end time for the auction is still arbitrary, but I'm giving a "rough target time": sort of like the center of a probability density function.

Therefore I decided to remove the chart that illustrates the number of ad impressions per one round. I will only maintain daily statistics for the first and second indices.

Coin-1

legendary

Activity: 2422

Merit: 2166

Since it's been over 4 months, I have actualized all the charts up to the 332nd round which ended on February 26, 2021.

I noticed that in early 2021, the number of unique IP addresses from logged-out users increased significantly, as well as the number of unique users who logged-in for one round. Perhaps people from all over the world wondered why the Bitcoin price skyrocketed to $58K, so they came to the Bitcointalk forum as the first and best place to discuss cryptocurrencies.

Coin-1

legendary

Activity: 2422

Merit: 2166

Almost 3 months have passed, so I decided to update all the charts to reflect the data as of the 320th round which ended on October 17, 2020.

In August 2020, daily impression counts dropped to 190K (on average per ad slot) and were relatively low during that month, but in September 2020, this index has soared again to 300K. Perhaps the reason for the recovery in statistics is the bull run on the cryptocurrency market which occurred at the beginning of last month. People were actively talking about Bitcoin and altcoins on the forum.

Coin-1

legendary

Activity: 2422

Merit: 2166

I've updated all statistics on impression counts for ads up to the 312nd round (inclusive) which ended on July 17, 2020.

The number of daily impressions has rebounded to 250000 in the past three months. Visitors read the forum and see ads from approximately 80000 unique IP addresses. 11000 unique members log into their accounts during one round. In general, the current statistics have a positive trend.

Coin-1

legendary

Activity: 2422

Merit: 2166

All charts have been updated to the 305th round which ended on May 1, 2020.

As I can see, the number of daily impressions increased from 200K to 300K over the past two months.

Quote from: famososMuertos on May 05, 2020, 04:11:13 PM

The CTRs, are there such statistics that of the clicks generated by each impression.

These statistics are only on ad impressions, not clicks. I assume that advertisers should log the activity on their services and estimate the profit from promotion on Bitcointalk.

As far as I understand, an advertiser should hire a designer here and create an attractive and "eye catching" banner to promote a website on the forum. Afterwards the advertiser should go to the Auctions section and post the bid. Website owners will compete with each other, so the advertiser should offer a price that is high enough to buy at least one ad space (slot) for one round (~10 days). I am sure that the website traffic will increase significantly.

Quote from: famososMuertos on May 05, 2020, 04:11:13 PM

Us can know (link) "publicly" this impression data in each of the communities.
(?)

I guess that you are asking about advertising services on local boards. No, these are common statistics for all sections of the forum.

famososMuertos

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The CTRs, are there such statistics that of the clicks generated by each impression.

Us can know (link) "publicly" this impression data in each of the communities.
(?)
Regards.

Coin-1

legendary

Activity: 2422

Merit: 2166

Since another 5 rounds ended, I updated all the charts up to the 298th round.

The daily number of ad impressions was slightly reduced to 210 thousand. The number of unique IP addresses from logged-out visitors and the number of unique logged-in users have not changed much over the past two months. About 13500 users view forum threads for each round (~10 days).

Coin-1

legendary

Activity: 2422

Merit: 2166

All charts are now updated to the 293th round which ended on December 22, 2019.

As I can see, the number of daily ad impressions has significantly decreased, especially from logged-in users. According to the chart, in October 2019 there was a short-term dip. However, the number of unique IP addresses and unique logged-in users looks more stable.

As far as I understand, during the 10th anniversary art contest there was no advertising on the Bitcointalk forum, so theymos divided the 291st round into 3 periods:

Quote

Round 291.6
From Nov 18 2019 14:13:35 UTC to Nov 29 2019 18:34:58 UTC (~11.2 days).
~

Round 291.3
From Nov 7 2019 17:28:22 UTC to Nov 18 2019 14:13:35 UTC (~10.9 days).
~

Round 291
From Oct 27 2019 17:26:14 UTC to Nov 7 2019 17:28:22 UTC (~11 days).

Coin-1

legendary

Activity: 2422

Merit: 2166

I have updated all the graphs up to the 289th round which ended on October 16, 2019.

In general, all displayed indices are not volatile. Total ads impressions is about 300 thousand (per day). Unique IP-addresses from logged-out users was reduced slightly over the past 4 rounds, but there are no significant changes in the trends.

Coin-1

legendary

Activity: 2422

Merit: 2166

Another 5 ad rounds are over, so I updated all the charts again.

Daily impression counts for ads look stable enough. The number of unique IP addresses from logged-out users for one round has slightly decreased. About 18500 unique logged-in users have visited the forum for the last ad round (~10 days).

Coin-1

legendary

Activity: 2422

Merit: 2166

All charts have been updated up to the 279th round which ended on June 26, 2019.

Interestingly, impression counts for ads in the 277th round exceeded 5 million, that is, in the beginning of June 2019 about 410 thousands impressions were counted per day. The number of unique IP addresses from logged-out users and the number of unique logged-in users did not significantly increased.

Topic: [Chart] Bitcointalk statistics on impression counts for ads (Read 947 times)