Since October 2011,
ads are shown on the Bitcointalk forum. Each round lasts about 7-12 days. There are 10 rotating slots which are
sequentially displayed for logged-in users and logged-out visitors. It should be noted that some users who are Hero Members or Legendaries have ads disabled in their profiles.
Since April 2012, the administrator
theymos publishes statistics on impression counts for ads:
https://bitcointalk.org/adrotate.php?adstatsEach ad slot has
4 statistical indices:
- Total impressions
- Impressions from logged-in users
- Unique IPs from logged-out users
- Unique logged-in users
For example:
Round 271From Mar 20 2019 15:49:07 UTC to Mar 30 2019 21:18:53 UTC (~10.2 days).
- Ad slot #1
- Total impressions: 3426361
- Total impressions from logged-in users: 1024362
- Unique IPs from logged-out users: 162236
- Unique logged-in users: 22912
There are no statistics of the first 25 rounds. The round 26 ended on April 4, 2012. According to the comment, the round 141 which lasted 15 days in January 2015 has an incomplete data. Since the round 243 which began on May 16, 2018, the "Unique IPs" index has been changed to "Unique IPs from logged-out users" that probably reduced values of this parameter.
It is weird that the round 74 which lasted a week in March 2013 has zero values for all indices. There are no notes related to this round. Perhaps this is an error.
- UPDATE: On September 20, 2022, the administrator decided to suspend ad sales, but these statistical indices are still provided.
The charts
below illustrate the dynamics of all indices on average per slot.
Bitcointalk impression counts for ads
The following chart illustrates the
daily statistics for the first and the second indices of ad slot.
The chart parameter which is illustrated in
blue is calculated by the formula:
TOTAL_DAILY_IMPRESSIONS =
TOTAL_IMPRESSIONS / ROUND_DURATION_IN_DAYS
The chart parameter which is illustrated in
green is calculated by the formula:
DAILY_IMPRESSIONS_FROM_LOGGED-IN_USERS =
IMPRESSIONS_FROM_LOGGED-IN_USERS / ROUND_DURATION_IN_DAYS
The chart parameter is calculated by the following formula:
UNIQUE_IPS_FROM_LOGGED-OUT_VISITORS_FOR_ONE_ROUND
The chart parameter is calculated by the following formula:
UNIQUE_LOGGED-IN_USERS_FOR_ONE_ROUND
Statistical data since the round 27 which began on April 4, 2012, till the round 367 which ended on November 24, 2023, have been
parsed and
analyzed to create these charts.
This post is relevant for November 24, 2023, and has been updated on November 25, 2023.