Given that Chinese individuals are free to buy bitcoins and hold them as investment, they are also free to buy any goods for BTC through described above payment platforms.
actually if you listen through the video (i didnt quote it), it removes many bitcoin business models from china. the government is very clear that they do not want goods/services exchanged for bitcoin. they are aware of teh bartering rules but i would assume they deliberately omitted mentioning that it's ok to barter. in China, you don't do things that the government frowns upon, they will put you in prison or execute you. look up shadow banking in china.
here's some commentary by a chinese citizen that i quoted for a reddit post.
http://www.reddit.com/r/Bitcoin/comments/1sgjxw/post_by_a_chinese_citizen_on_how_the_china_rally/