If you just go for cheap project then you might not get good one because project value is not determined by project price, project value is determined by what the project works on, their future plans, whether they list them on good exchange.
The best coins/tokens with the best potential to move higher are the new ones. We can see a similar situation in the last mini-bull run, once they are not dead, they can still surprise everyone even after a while of being neglected. Except that the person should be careful in researching and sorting for them to avoid mistakes. Also, a lot of criteria are involved in here, and this includes the luck of the person as well because some just bought some coins/tokens even out of fear and doubts, but they moved over x100 in a few weeks after buying them.
These cryptos are mostly not popular but would get to the limelight after the movement that gives them relevance. While some will not be popular all the same because they could move so significantly up and later drop in the same manner. So it is all about luck in most cases and not the expertise or know-how that many people will be preaching.
But still, it is fine that we are patient in sorting for the coins/tokens we want to invest our money in, we should learn the project, the community base and the blockchain used for the same among others.