Just make a choice, because whatever you choose won't matter in the end, you can't escape from been tested by hardship, no man can escape this fact, that's why your hustle must be accepted as your greatest fear that you need to face and rule over.
How many times are you ready to lose? This is what makes you into a better business man, how far are you willing to go? What is losing or failure to you? If it's abomination you can't succeed, it's why I laugh at people who pray to never fail in whatever they are doing, and I like saying, they are simply praying to never win, because there is no winning without failures.
I believe every business owner or someone who wants to start a business should choose his own niche and not jump into business because people are flooding into those patterns. It will be smart for a new business owner to study each of those business owners before kick starting because both of them are complex in their own way. And anyone can be successful in any of the models. I would rather say most successful business owners have the knowledge to manage an offline and online business.