https://blog.cromhub.com/performance-marketing-has-problems-seems-that-everybody-knows-and-nobody-is-talking-about-it-54d048f91f11
this article was at some point talking about tracking-in-transparancy, but boy... i don't understand any of that.
the other article i got the jizz of it, but i would really suggest to create some blogs whom are more dummy friendly. Don't use marketing jargon.
They are aiming it at companies/people that work in the digital advertising industry. Because CROM will be hoping that their token/service is mass-adopted by the industry so they can tap in to the market and make $$$ However, I do agree there is some overly complicated jargon used in the articles that even people who know about marketing/advertising would struggle with.