Yeah you are right,... nowadays the hardest part of a new ico project is to get known and stay in the discussion. Unfortunately there are too many projects, so that its really difficult for investors to find the good ones.
and come to even think of it, the more the awareness, the more review on the performance and corrections the dev can get from the genral public in terms of feed backs. it is really a win-win situation from my point of view.
Certainly more awareness creation leads to success of the ICO. Dev team should promote in media, discuss the projects in multiple locations and make the project hot and known to everybody. Since CROM is in advertising field, they should have some strategy for that. 60% of the success comes from the quality of the project in which CROM scores most, but 40% should come from marketing in the right place at right moment. CROM team needs to do more work there.
I agree with you on that point. The succes of a cryptocurrency is adoption, you get that with awareness and creating a product that is stupid-proof.
in other words: u should think from the average consumer perspective and not the average crypto enthousiasts perspective. On the same note, your advertising should resemble that. so adverstising on forums like bct is nice, but limited. Also an ICO where you can only participate with cryptocurrency and fiat currency is limited. If u accept fiat currency, u got a whole untapped market to milk. secondly, people whom invest with fiat money mostly don't know how to cash out the ICO currency after launch thus limiting the dump movement after the launch.
Those are good points. And especially that one about mass adaption. There are so many possibilities if you integrate people/investors from outside the crypto universe.
