I am really curious why these huge exchanges are really into these sports sponsorships as I recall before FTX Exchange was also involved with partnerships/sponsorships that are related to sports and they have also renamed an arena.
I believe it is good marketing that is somehow near with cryptocurrency it's like most of their target are still not in crypto or no idea at all about crypto, I am curious if it is effective.
I believe it is good marketing that is somehow near with cryptocurrency it's like most of their target are still not in crypto or no idea at all about crypto, I am curious if it is effective.
It's more on recall, they want new territories, no need to target people within the scope of Cryptocurrency, marketing, and advertising are all about the recall you know when we want burgers we think of Mcdonald's it's some sort of subconscious association, and Crypto.com are doing that, so even if these people are not yet interested in Cryptocurrency when they get in, they can easily recall Crypto when it stumbles it again because they have seen the logo and the name, it's effective and giant and multinational companies will always advertise for recall, I don't have a car but when the time comes that I will be buying a car, some car names will pop up because they are marketed everywhere in our country.
A good action made since they are stepping out on their comfort zones and now they are targeting the bigger audiences outside and inside the crypto industry. For sure what they did will take crypto into huge since imagine the word itself will make other people to think that maybe they should try to use it as they see their ads on the world cup. Also we also consider that the government is now open with cryptocurrency as they allow them to advertise their business in a huge league like Fifa world cup.
