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Topic: Crypto.com will be a sponsor of the 2022 FIFA World Cup - page 2. (Read 274 times)

full member
Activity: 1022
Merit: 133
This is a very awesome news, there are more diehard fans of sports, specially football, that tops fan base lists of other things as well by a huge margin, to have such a big event sponsored by an official crypto company will provide huge nitro boost in the vision of Bitcoin and its adaptation pretty surely!
full member
Activity: 1834
Merit: 166
They have strike the deal with Fifa this time and this is not big surprise as already we have seen some major players like FTX partnership and sponsorship deals with big bowl event and running ads.Similar is the marketing strategy for crypto.com also but this time they are in benefits of qatar footbal world cup deal.

At what amount this deal is closed? Just want to know how much they have spend in order to win that sponsor deal of the FIFA which will be witnessed by billions of users around the globe.
legendary
Activity: 2380
Merit: 2369
I am really curious why these huge exchanges are really into these sports sponsorships as I recall before FTX Exchange was also involved with partnerships/sponsorships that are related to sports and they have also renamed an arena.
I believe it is good marketing that is somehow near with cryptocurrency it's like most of their target are still not in crypto or no idea at all about crypto, I am curious if it is effective.
I guess it's for exposure. A football match (or soccer for the Americans  Grin) is watched by millions of people all over the world, it's way better than a tv commercial which is usually seen only by those people watching tv at a certain time, during a certain program, in a certain country. You advertise during an English Premier League match and your advertisement will be seen in 5 continents at the same time.
sr. member
Activity: 2100
Merit: 309
Despite with many kind of cryptocurrency and market exchange promoting on football they not care about how legal or not of bitcoin and altcoin but spending with how much money pay for advertising, before Crypto.com will be a sponsor of the 2022 FIFA World Cup Qatar I think Binance exchange have been early become official sponsor for Lazio as Serie A Italy football team but still not allowed as bitcoin and altcoin become legal currency, but have positive side with world cup event have many attention around the world with thousand eye focus on world cup as bigger competition on the world.
hero member
Activity: 2716
Merit: 698
Dimon69
This is generally good not just for Crypto.com but for cryptocurrency in general and even Bitcoin.

But this is not something surprising anymore. Crypto.com has always been aggressive in its marketing and ad promotions. You can see the brand everywhere, from the huge Staples Center, which is now named Crypto.com Arena, down to small taxis in different continents, from Europe to Southeast Asia.

They're also very interested in promoting their brand through sports events and leagues. Before getting into FIFA, they're already in Football, UFC, and F1.

Exactly. This is maybe there main goal since they are tanking the US market right now for crypto visa cards. So the more cryptocurrency will be famous in general, The more they will benefit on it since many user will be interested to acquire crypto and thethere Visa card is the most convenient way to buy/sell crypto as well as using it through online payment. Crypto.com and there Chronos token will surely gonna earn a lot of benefits for mass crypto adaption since they are the one pushing this far.

hero member
Activity: 2184
Merit: 585
You own the pen
I always see them on some major sports out there but mostly in the NBA, this is likely because they want to establish first their credibility and once it is firmed, they will gonna released some more updates and developments to further improve their company to dominate or be one of the top company in the crypto industry. the competition is tight in the market nowadays but if they continue to sponsor some events like this, they will improve their rating and get ahead in front of the others.
legendary
Activity: 2576
Merit: 1860
This is generally good not just for Crypto.com but for cryptocurrency in general and even Bitcoin.

But this is not something surprising anymore. Crypto.com has always been aggressive in its marketing and ad promotions. You can see the brand everywhere, from the huge Staples Center, which is now named Crypto.com Arena, down to small taxis in different continents, from Europe to Southeast Asia.

They're also very interested in promoting their brand through sports events and leagues. Before getting into FIFA, they're already in Football, UFC, and F1.
sr. member
Activity: 1190
Merit: 468

What do you think of this announcement made by FIFA?

Not only do they have tons of cash to throw into sponsoring sporting events but they can also pay interest on your crypto. Only thing is, to earn that interest you have to give them your crypto so technically it's not your crypto anymore. Because you are no longer in control.
hero member
Activity: 1064
Merit: 843
I almost don't know any popular sport where Crypto.com isn't involved...
If we look on their partnership, they are partnered with: F1, UFC, soccer, football, Dota 2, ice hookey, and basketball. Some popular sport they didn't involved is boxing, MotoGP, cricket and tennis.

Quote
Let's hope, their strategy won't backfire some day because it was too costly to spend so much $$ for marketing.
But for now, it's a big advertisement for Crypto.  Smiley
I think their strategy will work, I've remember crypto.com once had big advertisements in any crypto related services e.g. coinmarketcap, cointelegraph, and many more. Now, their exchange is on top 10 with good volume trading, they've beat coinbase in terms of volume. Personally I don't use crypto.com because during the registration process you need to provide KYC, if you not complete it you can't use their exchange. Though, this mean they're honest by asking KYC in the beginning, not when someone want to withdraw.


https://crypto.com/partners
https://coinmarketcap.com/rankings/exchanges/
legendary
Activity: 2338
Merit: 1354
I am really curious why these huge exchanges are really into these sports sponsorships as I recall before FTX Exchange was also involved with partnerships/sponsorships that are related to sports and they have also renamed an arena.
I believe it is good marketing that is somehow near with cryptocurrency it's like most of their target are still not in crypto or no idea at all about crypto, I am curious if it is effective.
legendary
Activity: 2226
Merit: 6947
Currently not much available - see my websitelink
Looks like Crypto.com has really tons of money for marketing.  Cheesy
Their biggest deal, re-naming Staples Center in Los Angeles to Crypto.com Arena, was 700M USD for 20 years.

I almost don't know any popular sport where Crypto.com isn't involved...

Let's hope, their strategy won't backfire some day because it was too costly to spend so much $$ for marketing.
But for now, it's a big advertisement for Crypto.  Smiley
legendary
Activity: 3234
Merit: 1214
Vave.com - Crypto Casino
Already crypto.com have begun to sponsor different sports events. Being one among the official sponsor of FIFA will give more visibility. Nowadays it is quite common to see more and more advertisement associated with cryptocurrency firms. The legality is not at all an issue, because it is the association to decide rather than the Qatar government. We can see more giveaway from crypto.com conducting small contests during the matches which is a common practice done by the sponsors.
legendary
Activity: 3934
Merit: 3190
Leave no FUD unchallenged
They're already a prominent advertiser in other sports.  I see their banners all over Formula One circuits and I think they might be on one or two of the cars as well.  F1 isn't exactly a small sport in terms of global viewership, so it's not surprising news that they're moving on to a slightly bigger event.
full member
Activity: 618
Merit: 145
Bitcoin and the Cryptocurrencies have been seen illegally in Qatar since the country's central bank announced a ban in 2018, and it was confirmed in January 2020 by the Qatar Financial Center Regulatory Authority. Last Wednesday FIFA, an international governing body for many of the major soccer tournaments, announced that Crypto.com will be an official sponsor of its upcoming World Cup in Qatar. This same one will appear both inside and outside the stadiums for the 2022 FIFA World Cup scheduled to start in November.

Words spoken by FIFA Commercial Director Kay Madati, the deal will help grow gaming "on a global scale", citing Crypto.com's partnerships with other entities around the world. Highlighting that the cryptocurrency exchange will offer opportunities for its users to attend matches and win official merchandise as part of the sponsorship.

What do you think of this announcement made by FIFA?


Source: https://cointelegraph.com/news/crypto-com-becomes-official-sponsor-of-2022-fifa-world-cup-in-qatar
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