Sorry for your loss. Well, after YFI price broke btc price, most ppl began to invest in yield farm coin. Most of them HOPING, that this new coin price can -at least- reach YFI price. But hope is just hope, finally most investors fall into projects that don't have a clear roadmap. Always DYOR before investing for long term and only use money yu can afford to lose. Still i believe, that DEFI projects (and its development) will have good prospects in future.
Hoping or not. They have to look at total supply of the tokens they want to invest and hope its price will be high. The higher total supply, the lower price will be. With same total supply, the later born DeFi tokens will have lower price.
I have never participated in masternode programs or farming campaigns at the moment. masternode projects are considered MLM and most of them are scams, we cannot trust them.
Right now we have a farming trend and it's really risky. Do I remember the interest rate for 1 year for the pair of SUSHI / ETH in Uniswap up to over 2300% in 1 year. That is too absurd interest rates and it is possible that this farm trend will collapse faster than the MLM trend in 2017. so be careful when speculating on these types of projects.
It is not true to call masternode projects are MLM but I agree that most of them are scam projects. If you dig deep enough, you can see similarity between masternode projects and DeFi projects. The bad thing is DeFi projects look more attractive and more revolutionized technology for crypto world. People are more easily to accept scam DeFi.