Thats about 7$ for 300 MH/s. Not bad.
More @ http://store.avalon-asics.com/?product=avalon-asic-chips-10000
I designed it the way each chip has it's own small board. There is 4 of them in the picture. You could actually split them and use separately (for eample when using 4 USB stick miners).
Avalon chips have, according to wiki, only 8 data pins. The rest is power. Thats why there are only 10 pins on a single socket board.
Signal loss and interference is important problematic to look into if this concept should become reality.
The nice aspect of socketing is that we could acctualy group buy (Kickstarter, Indiegogo) the chips now and have them "socketed" and ready for use as soon as possible.
The important question is, will there be a mining device/board/shield to plug them into?
could a raperry Pi or arduino handle these sort of comms? The asicminer and avalon setups indicate that most of the system content is asic chips operated by a fairly small controller. It would be fairly cheap (and hopefully simple) to make small 4-chip, 1.2GH/s cards that run on USB. I would be happy paying $250 for a device like this, which leaves significant margins for whoever can mass-produce first.